Breaking Limits Through The Power of Movement
Movement has the power to transform lives
Movement gives us strength and builds our confidence.
Through movement we are challenged to go further, push harder. It breaks down barriers both set for ourselves, and by others. When we’re moving, anything feels possible.
Movement is a human right
Everyone should have the right to move. To experience the transformative power of movement and all the incredible mental and physical benefits it brings.
Barriers to movement
Everyone should be able to experience all the incredible physical, mental and social benefits movement bring - whoever you are, however you move. But in our increasingly unequal societies, social, economic, and physical barriers stand in the way.
Sometimes, self-doubt holds us back. We lack the confidence and motivation to keep going because we fear judgement or failure. Because we believe that we can't.
Society also stands in our way. We face discrimination because of our gender, race or perceived ability.
Everyone should be able to experience all the incredible physical, mental and social benefits movement bring - whoever you are, however you move.
WE ARE ACTING NOW TO CREATE A WORLD WHERE EVERYONE HAS THE CONFIDENCE AND OPPORTUNITY TO MOVE MORE
We are committed to inspiring billions of people to move more each year. We champion effort over ability and trying over winning.
Because movement empowers people to break barriers by enabling them to develop critical life skills such as teamwork and resilience. Movement builds confidence and teaches us how to overcome failures and adversities. Movement has the power to unit community and incite positive change.
Rexona has always believed in the transformational power of movement.
NOT DONE YET
We are on a mission to empower millions of young people with confidence and opportunities to move and change their lives through the power of movement.
To achieve this mission, we’ve partnered with 2022 Australian of the Year, retired Paralympic, wheelchair Tennis Champion and disability advocate,Dylan Alcott.
As part of this partnership, Rexona is working alongside The Dylan Alcott Foundation to:
- Help every young Australian with disability overcome their barriers to movement, through grants allowing access to sport, wheelchairs and equipment.
- Fight misrepresentation of ‘people who move’, to broaden society’s definition of what a ‘mover’ looks like, encouraging all Australians – whatever shape, size, look or ability - to move more.