A group of children celebrating a football win

Breaking Limits Through The Power of Movement

A man in a wheelchair, bowling a blue ball

MOVEMENT HAS THE POWER TO TRANSFORM LIVES

Movement gives us strength and builds our confidence.
Through movement we are challenged to go further, push harder. It breaks down barriers both set for ourselves, and by others. When we’re moving, anything feels possible.

Movement is a human right

Everyone should have the right to move. To experience the transformative power of movement.

Barriers to movement

However not everyone is free to move however they want. Narrow limits set by others around what a mover should look like impacts people's confidence to move.

Research conducted by Rexona shows that half of people worry about not being good enough, while 2 in 5 people worry about not being good enough. In addition, one third have been made to feel by others that an activity wasn't for them.

Rexona is fighting to change that with its Breaking Limits Programme.

REXONA IS FIGHTING TO CHANGE THAT WITH ITS BREAKING LIMITS PROGRAMME.

WE ARE COMMITTED TO INSPIRING BILLIONS OF PEOPLE TO MOVE MORE EACH YEAR BY CREATING A WORLD WHERE EVERYONE HAS THE CONFIDENCE AND OPPORTUNITY TO MOVE HOWEVER THEY WANT.

Because movement empowers people to break barriers by enabling them to develop critical life skills such as teamwork and resilience. Movement builds confidence and teaches us how to overcome failures and adversities. Movement has the power to unite communities and incite positive change.

A man in a wheelchair

REXONA BREAKING LIMITS PROGRAMME

We are on a mission to empower millions of young people with the confidence and opportunity to move more. We partner with the most credible NGOs to provide young people with access to inclusive movement-based programmes, coaching and the mentorship they need to transform their lives through the power of movement.

In partnership with leading sport for development NGOs around the world, the Rexona Breaking Limits Programme is an initiative targeted at disadvantaged youth. It equips young people with the confidence and opportunity to move however they want by breaking down the barriers holding them back.

Through the Breaking Limits Training Series, we are training coaches and mentors around the globe, equipping them with the tools and skills they need to inspire everyone with the confidence to move more. To register for the Breaking Limits Training Series, click here.

  • We're operating in 7 markets - Brazil, UK, US, Argentina, Mexico, with Australia and New Zealand launching in 2023
    We've worked with over 36 NGO partners, and our network is growing
  • We've engaged over 11,000 coaches, teachers, community leaders and volunteers in the training series
  • We've reached over 1 million young people between the ages of 9-24
  • We've been recognised as a brand on the Laureus Sport for Good Index for our positive impact through sports (To find out more, click here. [link to Laureus Sport For Good Index])

Source: Beyond Sport, Digital Training Platform Analytics & Post-Module Surveys (throughout 2021-23); General Survey for Young People (2022-23).


BUT WE'RE NOT DONE YET

We'll continue to reach more young people…

Change more lives…

And inspire more people with the confidence to move however they want.

Join the Breaking Limits Training Series and discover how you can make a difference.


GLOBAL PARTNERSHIPS

Beyond Sport

Globally, we are partnering with Beyond Sport to support us on our journey to help millions of young people around the world transform their lives through the power of movement.


OUR LOCAL PARTNERS

CREATING CHANCES

MORIARTY FOUNDATION

SPECIAL OLYMPICS AUTRALIA

CAHRITY BOUNCE

DISABILITY SPORT AUCKLAND

MAORI FOOTBALL

SPECIAL OLYMPICS NEW ZEALAND